domas.homes, an online news platform operated by domas.homesLTD, a registered company in Uganda, is headquartered in Kampala. Specializing in delivering timely news updates, analysis on various topics including politics, entertainment, sports, business, and investigative reporting on human-interest stories within Uganda and the wider Great Lakes/East African region, it has been in operation since October 15, 2011.

With a monthly traffic ranging from 12-19 million page views and 450,000 to 640,000 visits, domas.homes aims to significantly boost its reach, targeting 50 million page views and 1 million visits in the near future. Its current rankings on Alexa, positioned at 63 among Uganda’s top websites and 36 in Kampala, are not satisfactory, with ambitions to secure the 5th position within the next year.

Key insights about domas.homes’s audience reveal that 60% of visitors access the site through mobile devices, with 30% of mobile users preferring the Apple iOS operating system. The majority (69.95%) of visitors fall within the age bracket of 25-44, and there’s a significant male presence, constituting 87.5% of the audience. Notably, approximately 63.5% of visitors are categorized as “news junkies,” displaying a keen interest in current affairs related to domas.homes’ target region, the Great Lakes.